The Rising Tide by Rick Bragg

They say college football is religion in the Deep South, but it's not. Only religion is religion. Anyone who has seen an old man rise from his baptism, his soul all on fire, knows as much, though it is easy to see how people might get confused. But if football were a faith anywhere, it would be here on the Black Warrior River in Tuscaloosa, Ala. And now has come a great revival.

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